Boosted posts are ads you create from existing posts on your Facebook Page. Boosting a post can help you get more messages, video views, leads or calls. You may also reach new people who are likely interested in your Page or business but don’t currently follow you.
For example, Jasper’s Market posts about its fresh juice menu with a slideshow of all the fruit options. Boosting the post can help Jasper’s Market reach new people and get more messages, video views, leads, or calls.
You can boost posts from your Facebook business Page to reach more people and promote your business.
Before you begin
- You’ll need a Facebook Page.
- Make sure you have a Page role that allows you to advertise.
- If you have transitioned to the new Pages experience, you must have Facebook access to complete the steps. If you have task access, you can manage the new Page from another platform. Learn more about types of access.
How to create a boosted post
To boost a Facebook post on your classic or new Page:
- Switch into your Facebook Page.
- Find the post you want to boost. This may include a Jobs, Event or video post.
- Select Boost post. You can find it at the bottom right of your post. Note: If you are unable to select Boost post, boosting may be unavailable for this post.
- Goal: Choose the results you’d like to see from your ad. You can let Facebook select the most relevant goal based on your settings, or choose a goal manually.
- Fill in the details for your ad. We’ll automatically use images and text from your post, but you can choose the following details:
-
- Audience: Choose a recommended audience or create a new audience based on specific traits. Note: If your ad is part of a Special Ad Category, your audience options may be limited.
- Total budget: Select a recommended budget or provide a custom budget.
- Duration: Select one of the suggested time frames or provide a specific end date.
- Payment method: Review your payment method. If you need to, you can change or update your payment method.
- When you’re done, select Boost post now.
